FOOD + EXHIBITION + DESIGN

28 grams of happiness
a food design experience by THE EATELIER & PIPPENS
an exhibition curated by Justine Kontou
at ART EXPERIENCE by KRL
Sectie-C terrain
Dutch Design Week 2018, October 20 – 28 

FOOD
After the huge success of last year’s design dinners, What will we eat in 2050?, food design studio THE EATELIER and chef PIPPENS are teaming up once again this year during Dutch Design Week. This time, they are experimenting with happiness, and how to cultivate it through food.
Many questions were asked. Why do we like certain foods? Will healthy food make us feel happier? If so, how can we make healthy foods taste better? If depression and anxiety can be a result of an unhealthy intestinal flora, how can we improve that? And why is chocolate so tasty? Does it really make us happier? Can we define the taste of happiness by optimizing the flavor and the sensorial experience? Could we regard food as a drug, if we look at the impact it has on our brain? The big question: why does food make us so happy? What does it do to our brain? Can we anticipate the effects? Could we get happier and smarter by choosing the right things to eat?
By translating scientific research into the world of food, food design studio THE EATELIER & creative chef PIPPENS will answer these questions by creating an eye opening, educational, exciting, and sensorial lunch & dinner experience.
Weekday lunches: 8 - 10 course, 12.00 till 14.00 served daily, entrance with tickets only
Weekend lunches: 10 – 12 course, 12.00 till 14.30 served daily, entrance with tickets only
All dinners - 16 course, 18.30 till 22.00 served daily, entrance with tickets only

EXHIBITION
Surrounding the food experience is the exhibition 28 grams of happiness, curated by JUSTINE KONTOU. This joyful, sensorial exhibition, experiments with colours, shapes and materials to create an environment that also brings people in a positive state of mind. It will present how art and design can provoke a sense of wonder, luck, content and/ or gratefulness. Bringing the total experience to a complete journey through the pursuit of happiness.

Justine’s goal is to create a sensorial experience, that brings visitors into the “present moment”: a place where a person can nurture her/himself and share an exceptional experience with others.

From a holistic approach, Justine creates healthy interior concepts and spatial experiences to improve the well-being of people. By creating a natural environment with art and mindful design, senses are stimulated to bring people in their natural strength: a state in which the body functions in perfect harmony both physically and mentally.
A combination of circular, organic and geometric shapes in bright, cheerful and light colours have been carefully selected. For example, work by design studio RIVE ROSHAN, who are known for their deep interest in colour, texture and materiality; STUDIO ROOS MEERMAN will show a multi sensorial installation with soft, tactile textures, which visitors can explore; and studio ENRICHERS, known for their experiences based on neuroscience, will enrich the exhibition with tools to stimulate movement and interaction. 

Participating designers and studios:
Alissa+Nienke | Arnout Meijer | Angela Willemsen | David Derksen | Enrichers | Mae Engelgeer for cc-tapis | Rick Tegelaar for Moooi | Rive Roshan |
Roos Meerman & Tom Kortbeek | Steven Banken | Susanne de Graef | Wave & Particle

Floral styling by bloomon

LOCATION
At ART EXPERIENCE by KRL on Sectie-C
Daalakkersweg 12
5641 JA Eindhoven

TICKETS FOR LUNCH & DINNER EXPERIENCES
http://www.the-eatelier.com/tickets/ (sold out)


Photos by Rive Roshan